Google Search Console (previously Known as Webmaster tool) could be the mom of all SEO equipment. The main reason I say this is because GSC tracks every thing that the website is undergoing inside the background. From poisonous backlinks to key word ranking, GSC tracks it all. I'm talking item https://open.spotify.com/track/2EurvjkcgNuBs0YHd17Yfk?si=b7e161c53f334885